On the occasion of Akshaya Tritiya or Akha Teej, a day laden with auspiciousness for acquiring valuable assets such as gold and diamond jewelry, vehicles, or real estate, tradition intertwines with modernity. It is believed that securing such assets on this propitious day invites favorable fortune, triumph, and affluence across various spheres of existence. Among these assets, the acquisition of gold holds steadfast as a timeless practice, as even modest amounts afford the purchase of this precious metal. In the contemporary digital epoch, the landscape of gold procurement has witnessed a profound evolution. An array of avenues now exists for individuals to invest in gold, encompassing digital gold, gold Exchange-Traded Funds (ETFs), gold bonds, alongside physical gold.
The realm of digital gold acquisition has garnered substantial momentum in recent years. In the present digital milieu, many individuals deem the conventional approach of visiting a jewelry establishment and enduring lengthy transactions to be cumbersome. This sentiment propels an increasing number of young Indians towards embracing digital gold acquisition, as per expert analysis. This trend emerges amidst a burgeoning gold market in India, poised for significant expansion in the foreseeable future. The burgeoning adoption of financial technology (fintech) platforms and burgeoning awareness of gold as an investment avenue are anticipated to propel the market’s valuation to USD 100 billion by 2025, per estimates by KPMG.
Nischay AG, Co-founder and CEO of Jar, elucidates several compelling reasons why consumers should contemplate digital gold acquisition this Akshaya Tritiya:
Unparalleled Convenience: The convenience inherent in procuring gold from the comfort of one’s abode or while on the move via mobile devices, round the clock, is undeniable. Presently, gold acquisition is even feasible through expedited commerce!
Seamless Transactions: Facilitated by payment integrations such as Unified Payments Interface (UPI), online gold procurement manifests as a seamless, paperless endeavor, ensuring expeditious and hassle-free transactions.
Transparent Pricing: Esteemed online platforms furnish real-time rate updates and transparent pricing mechanisms, guaranteeing access to authentic market prices devoid of ambiguity.
Modest, Accessible Investments: In contrast to brick-and-mortar establishments imposing higher minimum investment thresholds, digital platforms permit gold investments starting from as low as ₹10, rendering it an accessible and inclusive option irrespective of financial wherewithal.
Quality Assurance: Apprehensions regarding the purity or quality of online gold acquisitions are unwarranted, given the secure storage provided by custodial partners. This assurance underpins the procurement of 24-karat, 99.9% pure gold accompanied by certification.
Conclusion: In summation, embarking on digital gold investments on Akshaya Tritiya affords individuals the opportunity to harmonize their investments with convenience and accessibility, diversify their investment portfolios, and avail themselves of cost-effective investment avenues.
